Magento 2 tutorials

How to change Magento 2 website and email logo

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Logo is one of the main factors that help customers identify and remember your brand. Thus, all the famous brands in the world own impressive and unique logos that play an important role in promoting and developing product images.

Related tutorial: Changing Magento 2 base URL

After installing Magento 2, the first thing you should do with your store is changing the default Logo. The default logo of Magento 2 is LUMA. We will replace this logo with our logo.

default magento 2 logo

In this tutorial, we will go through step by step how to change logo for a Magento 2 website, including changing storefront logo and email & invoice logo.

Method 1: Change Magento 2 logo via backend

We can change Magento 2 logo via backend, follow these steps.

Step 1

In your Magento 2 backend, go to Store > Design > Configuration

content configurationStep 2

Find the storeview you want to change logo, if its front store then go to Default Store View and click on Edit.

default storeview

Step 3

In this page, you will find several design settings, scroll down and look for Header configuration, click on expand button

header sectionStep 4

Now, we will upload logo to replace the default logo

replace logoNow we have 2 options:

  • Upload to upload new logo from your computer
  • Select form gallery to select an uploaded image from gallery, if you choose this option, navigate to the path of the logo image

select image from gallery

Note: there are some requirements for logo image

  1. First, the image must be in JPG or PNG
  2. Second, the image filesize should not exceed 2mb (we can change this value in PHP setting).

You can also set Logo Width and Logo Height here, these values will replace the default value of your uploaded image.

logo attributes

When you are done, click on Save button to finish changing store front’s logo

Step 5

Flush cache and refresh your website, now the default logo is replaced by the newly uploaded logo

You can flush cache by navigating to System > Tool > Cache management

cache management

Click on Flush Magento Cache button on this page

flush cache

Finally result after refreshing website.

new logo for magento 2

Method 2: Change Magento 2 using file manager (support SVG image file)

Using this method, you can only change the default logo to a new SVG logo because we will replace the default svg image file of Magento.

The advantage of this method is that you can use SVG image as your logo, which is not allowed in method 1.

Step 1: Find logo file path

Right click on logo and use browser’s inspect tool to find path to logo file.

For example, in Magento 2.4, the default theme’s logo path is /frontend/Magento/luma/pl_PL/images/logo.svg

path to svg logo file

Step 2: Upload new logo

Now open file manager of your hosting and upload a new file with the same name logo.svg to replace the old logo file

Finally, flush cache and refresh website to apply changes

Method 3: Change magento 2 logo programatically

With this method, you can change Magento 2 logo to all supported file types: SVG, JPG & PNG.

Open file manager and go to \app\design\frontend\Magento\luma\Magento_Theme\layout\default.xml

Next, insert the following code to this file

<?xml version="1.0"?>
<page xmlns:xsi="" xsi:noNamespaceSchemaLocation="urn:magento:framework:View/Layout/etc/page_configuration.xsd">
        <referenceBlock name="logo">
            <action method="setLogoFile">
                <argument name="logo_file" xsi:type="string">
        <referenceBlock name="logo" remove="true" />

Replace: images/yournewlogo.png with your desired file path and file name

For example, you want to set magentip.svg as new logo file => the code you use should be

<argument name="logo_file" xsi:type="string"> images/magentip.svg </argument>

Finally, flush cache and save change to apply new logo

Change invoice logo in Magento 2

In backend, you can also change invoice logo, this option locates at another configuration section.

In admin section, go to Store > Configuration

change invoice logo 1

On the right menu, select Sales and click on Invoice and Packing Slip design

invoice and packing slip design

Next, upload a logo for Logo for PDF Print-outs (200×50) and Logo for HTML Print View, the allowed formats are: Jpg, tiff, png.

Finally save changes and flush cache to apply new invoice logo

new invoice logo

Change transaction email logo in Magento 2

Now we will go through the process of changing transaction email logo in Magento 2

In admin, go to Content > Configuration > Edit the storeview you want to change email logo (just like changing storefront logo)

Next, expand the Transaction email section transaction email setting

Now you can change transaction email logo, the result will be like this after you flush cache

transaction email logo


Depend on your requirements, there are many other ways to changes logo of Magento 2.

If you are a developer or theme provider, you may also want to add a button to allow uploading SVG image file to use as site’s logo. I will write about this in the next tutorial

Have any question about changing Logo in Magento 2? Drop a line below and I try my best to help you out.

Hung Tran is the main editor of, he loves to write about everything related to Magento 2

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